History of Playa Del Mar

Upon release from the Navy, Doug started his real estate career at Coldwell Banker & Company as a commissioned salesman. Specializing in residential income, commercial and investment properties, his sales performance ranked among the top 5 percent of all Coldwell Banker sales professionals.

In 1970, Doug co-founded Lion Property Corporation and served as the firm’s president and chief executive officer for 11 years. A decade later, Lion Property Corporation was dissolved, and Doug formed the Douglas Allred Company in 1981.

More than 40 years later, Doug’s leadership, paired with his son David’s experience, helped establish the firm as a leader in the industry, developing over 6,300 multi-family and single-family residential units and more than 13,000,000 sq. ft. of commercial, industrial, and retail space.

As an avid sports enthusiast and athlete, Doug is often credited with being among the first developers to build fitness centers and sports facilities into planned residential communities.

He attended the University of Arizona on a football scholarship and graduated with a Bachelor of Science in Business. While in school, he was enrolled in the Naval Reserve Officer candidate program and obtained a commission after graduation.  Doug served for 3.5 years with the Underwater Demolition Team, which later became known as Seal Team 5.